whoop hero background referral program talkable

>10%

new subscription sign-ups

20x

return on investment

Harness the power of referrals to grow your subscriber base

Client objective

The WHOOP marketing team wanted to utilize referral marketing to help achieve their aggressive customer acquisition and retention goals. WHOOP invests in traditional paid digital advertising channels but additionally wanted to harness the power of their enthusiastic member base to increase subscriptions.

Solution

The Talkable implementation team integrated and launched WHOOP referral campaigns both on the website and inside the mobile app within 10 business days.

The referral offer was structured with a compelling double sided incentive. Successful advocates receive a free month of service and referred friends receive $30 of the first-month subscription.

By engaging their existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted and knowledgeable source to achieve advertising credibility.

whoop statistics

WHOOP referral campaign 2019

Results

Referral campaigns now drive >10% of new subscription signs ups for WHOOP. For a subscription business such as WHOOP, the referral program is a scalable and cost-effective channel for growing the subscriber base.

Referral marketing has given a voice to our existing members in an attributable and quantifiable way that’s better than just word of mouth.
john sullivan referral program talkable

John Sullivan, VP of Marketing

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Whether you are looking to acquire new customers, increase customer loyalty, or drive new subscriptions, Talkable can help.

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“From start to finish, the process was very simple to implement. It’s honestly one of the only products I’ve ever encountered where I’ve been told it’s only a couple of hours to implement, and it was actually only a couple of hours.”
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“Talkable has been a great part of our growth. Nothing speaks better than a friend’s recommendation. Great product, great team, highly recommended.”
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“Great fraud detection, simple reporting tools that make it very easy for us to extract data from Talkable. Keeps great track of all associated metrics and is very user friendly.”
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